Conservative Merch Brand
GRITCRATE
Brand Aesthetic — Mood Board
Bold American Constructivism
01 — Foundation
Color Palette
#CC0000
GritCrate Red
#1A1A1A
Black
#F5F0E8
Raw Cream
02 — Visual DNA
The Graphic Language
✊
Fairey — "Hope"
Shepard Fairey, 2008
The poster that proved flat graphic
constructivism still lands hard
Shepard Fairey — "Hope" (2008)
Flat fills. Heavy outline. Three colors only. Zero realism. Maximum feeling.
👁
Obey Giant
Shepard Fairey, 1989–ongoing
Street-level authority. Bold stare.
No explanation needed.
Shepard Fairey — Obey Giant
Command presence without a word. The stare that built a brand empire.
WPA 'Work Pays America' poster
WPA — "Work Pays America" (~1935)
New Deal propaganda: labor as heroism. Bold geometry. Zero irony. That's the reference.
WPA patriotic poster
WPA Poster / Black Rifle Coffee
Conservative merch done right: confident, visual, graphic. Sells a lifestyle, not a product.
01
Flat Color
No gradients. No shadows. No photo-realism. Every design reads at 30 mph on the back of a truck.
02
Heavy Outline
Bold strokes separate figure from ground. Works on black t-shirts, white hats, red bumper stickers.
03
3 Colors Max
Red + Black + Cream. Always. The constraint is the brand. Discipline beats creativity here.
04
Condensed Type
Bebas Neue or equivalent. All caps. Letters packed tight. Communicates confidence without aggression.
03 — Voice in Print
Typography
Primary — Bebas Neue / 180px / Tracking 0.04em
AMERICA
Brand Name / 100px
GRITCRATE
Tagline / 40px / Tracking 0.14em
THEY CAN'T CANCEL
WHAT THEY CAN'T STOP
Body — IBM Plex Mono / 14px / Tracking 0.05em
Supporting copy. Product descriptions. Legal. The only place prose is allowed. Keep it short.
04 — Subject Matter
Iconography
🦅
American Eagle
🇺🇸
Flag Motifs
🛻
Pickup Truck
🤠
Cowboy Hat
🛢️
Oil Derrick
⚙️
Gear / Industry
Our vocabulary. Pick one per design. Maximum two.
05 — The Non-Negotiable
2 COLORS + CREAM.
EVERY DESIGN.
NO EXCEPTIONS.
06 — Execution
AI Generation Brief
// prompt_template.txt — use for every Buck generation
Soviet constructivist propaganda poster style,
high contrast, bold graphic,
red black cream color palette only,
flat fills, heavy outlines,
bold condensed typography,
[SUBJECT HERE],
print-ready, merchandise-ready

// ─────────────────────────────────────────────────
// [SUBJECT HERE] examples:
// "American eagle with spread wings"
// "Cowboy silhouette against oil derrick"
// "Pickup truck on open highway"
// "Bald eagle gripping a wrench"
// ─────────────────────────────────────────────────
// DO NOT add: gradients, photorealism, blue, green,
// purple, soft colors, drop shadows, bevels, glows.